{"product_id":"10-niacinamide-skincare-serum","title":"10% Niacinamide Skincare Serum","description":"\u003cp\u003eTransform your skin with 10% Niacinamide Skincare Serum, a high-performance skincare serum powered by a potent 10% niacinamide concentration. Niacinamide, also known as vitamin B3, is one of skincare's most scientifically validated ingredients — proven to minimise pores, brighten dark spots, control oil, and strengthen the skin barrier for visibly healthier, more radiant skin with consistent daily use.\u003c\/p\u003e\n\u003cp\u003eThis serum is formulated to deliver a concentrated, high-performance dose of niacinamide directly to the skin. Working at the cellular level, the 10% niacinamide formula visibly minimises pores, reduces dark spots, controls excess oil, and brightens uneven skin tone with consistent use. The carefully balanced formulation is gentle enough for daily use on all skin types, including sensitive and acne-prone skin, while being potent enough to deliver real, visible results from the very first use.\u003c\/p\u003e\n\u003cp\u003eApply a few drops after essence and before moisturiser for maximum efficacy. Used consistently as part of a complete Niacinamide Skincare routine, you'll notice visibly smoother texture, more even tone, reduced pore appearance, and a brighter, more radiant complexion. Dermatologist-friendly, fragrance-free, and suitable for all skin types — this is skincare that truly delivers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10% Niacinamide skincare serum\u003c\/li\u003e\n\u003cli\u003ePotent vitamin B3 formula for visible skin improvement\u003c\/li\u003e\n\u003cli\u003eMinimises pores, brightens spots, and controls oil\u003c\/li\u003e\n\u003cli\u003eStrengthens the skin barrier over time\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use on all skin types\u003c\/li\u003e\n\u003cli\u003ePart of the complete Niacinamide Skincare range\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hair \u0026 Beauty Corp Limited","offers":[{"title":"Default Title","offer_id":55796192051585,"sku":"SFNC03","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/1321\/0434\/files\/SFNC03_Front_1024x1024_d8977735-6caa-4fd6-a77a-48002d61328a.jpg?v=1781263633","url":"https:\/\/hairandbeautycorp.com\/products\/10-niacinamide-skincare-serum","provider":"Hair \u0026 Beauty Corp Limited","version":"1.0","type":"link"}